Maker Spotlights
Company history is not the same thing as the date of one pair
These profiles show the broader lifespan or jewelry history of a maker. A Daunais Vintage pair may be dated to the 1960s, 1980s, or 1990s, but that does not mean the company itself belongs to that decade.
Company founded 1886 · Avon name 1929 · jewelry sales begin 1971
Avon
Avon is not a “1990s maker.” The company began as the California Perfume Company in 1886, first used the Avon name in 1929, became Avon in 1939, and says it began selling jewelry in 1971. Vintage Avon jewelry therefore spans multiple later decades.
1942–1971
Weiss
Albert Weiss founded his New York costume-jewelry company in 1942. The WEISS mark is documented from 1951, and the brand is especially associated with rhinestone-rich postwar and mid-century costume jewelry.
D&E founded 1947 · Juliana Original label 1967–68
Juliana / DeLizza & Elster
“Juliana” is the collector name widely used for DeLizza & Elster jewelry. Much surviving D&E is unmarked because paper tags disappeared; the actual Juliana Original label was used only briefly.
Established 1950 · active into the late 1990s
Sphinx
Sphinx was a British manufacturer based in London. It produced jewelry under its own name and also manufactured for other companies, including Kenneth Jay Lane and Butler & Wilson.
Jewelry documented from the late 1970s onward
Anne Klein
Anne Klein jewelry is a designer label rather than one single factory history. Documented production includes late-1970s collaborations and jewelry made by Swank during the 1980s, which helps explain why signed Anne Klein pieces can vary in construction.
c. 1900–1979
Coro
Coro was one of the giants of American costume jewelry. Founded as Cohn & Rosenberger around 1901–02, it used the Coro corporate name from 1943 and produced jewelry across many decades and styles.
Founded 1918
Trifari
Trifari spans far more than one decade. The company became a major force in American costume jewelry, with documented marks and designs extending from the early 20th century through multiple ownership eras.
